Advanced Topics in Typography (VA 424)

2020 Fall
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
3
6
Onur Fatih Yazıcıgil oyazicigil@sabanciuniv.edu,
Click here to view.
English
Undergraduate
VA234
Click here to view.

CONTENT

This course builds an advanced understanding of typographic technique through in depth analyses of: forms of letters; text and tonal value; and the elements of typographic style. Students will deal with topics ranging from corporate communications; public information design, literature and storytelling and intellectual meditations

LEARNING OUTCOMES

  • Upon completion of this course, students will be able to: a) compare the historical, social and political origins of typography b) Compare analog and digital continuous typesetting techniques c) Compare the use of analog, digital or the combination of the two media and how they affect the subject that is being conveyed. d) Explore and create multi-page layouts using various continuous typesetting techniques. e) Describe the typographic treatment that is necessary for each subject's inherent quality. f) Create self-customized letterforms g) Utilize the custom designed letterforms through multi-page document designs.

PROGRAMME OUTCOMES


1. Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 2

2. Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 2

3. Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects; have the ability to continue to educate him/herself. 5

4. Communicate effectively in Turkish and English by oral, written, graphical and technological means. 4

5. Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 3


1. Develop knowledge of theories, concepts, and research methods in humanities and social sciences. 3

2. Assess how global, national and regional developments affect society. 4

3. Know how to access and evaluate data from various sources of information. 4


1. Demonstrate safe working habits and a general understanding of materials and processes in the visual arts. 4

2. Demonstrate knowledge of representational processes using visual as well as audial material as mediums of representation. 5

3. Show working knowledge of the process of transforming abstract/textual concepts into concrete, audio/visual forms. 5

4. Appreciate and express the cultural significance of art and understand its evolution and purposes. 4

5. Develop an awareness of compositional and organizational strategies for the effective deployment of formal elements of visual art. 5

6. Read visual texts with a deep knowledge of art history and theory and the ability of situating the content and form of the visual representation both in a historical and thematic context. 5

7. Employ necessary background knowledge regarding art administration in the body of museums and galleries. 1

8. Show a practical and technical command of materials and methods in one or more media of the visual arts. 5