Introduction to Multimedia (VA 210)

2006 Spring
Faculty of Arts and Social Sciences
Vis. Arts&Vis.l Comm Des.(VA)
3
6.00 / 6.00 ECTS (for students admitted in the 2013-14 Academic Year or following years)
Murat Germen -muratgermen@sabanciuniv.edu,
English
Undergraduate
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Discussion,Interactive Lesson,Lecture,Project,Studio,
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CONTENT

The course aims to study multimedia as defined by MIT Media Lab's Nicholas Negroponte: "Taking the audiovisual richness out of broadcast and entertainment, the depth of knowledge and information out of publishing, and the interactivity of computers - all put together in the sensory deep rich interactive systems we call multimedia." This particular sequence of introductory classes focuses on the design of communication tools which link people to their surroundings. The course will take advantage of the inherent multi-disciplinary nature of multimedia by covering the basics including; computer hardware and peripherals, file formats, resolution and color, screen composition, photography, graphic design, concept development, flowcharting, storyboarding, visualization techniques, presentation formats, production methods, desktop publishing and the principles of user interface design in general. No prior computer experience beyond the word processor is expected.

OBJECTIVE

The course aims to study multimedia as defined by MIT Media Lab s Nicholas Negroponte: "Taking the audiovisual richness out of broadcast and entertainment, the depth of knowledge and information out of publishing, and the interactivity of computers - all put together in the sensory deep rich interactive systems we call multimedia." During classes students will learn the basic steps of multimedia production process and will see various examples of implementation in the area, including the advertisement sector. No prior computer experience beyond the word processor is expected. No software excepting Photoshop and Freehand will be taught.

LEARNING OUTCOME

- Computer literacy and terminology
- Photoshop literacy
- Freehand literacy
- Knowledge on basic components of multimedia
- Introduction to the world of advertisement
- Gestalt principles and their applications in the field
- Design as a tool of communication
- Various visualization, representation and presentation techniques
- Using computers as a means as opposed to defining them as an end

RECOMENDED or REQUIRED READINGS

Readings

in class presentations, attendance is of high importance.