Altuğ Tanaltay

E-mail : altug.tanaltaysabanciuniv.edu

Education :

- BS METU

- MS Galatasaray University

- MS Sabanci University

- Ph.D. Sabanci Business School

Areas of Interest :

Data Mining, Text Mining, Machine Learning, Big Data Analytics, Business Analytics, Disaster Management

Publications :

Article

Kiavash, Parinaz and Tanaltay, Altuğ and Akhavan, Raha (2026) "Can social media predict demand in humanitarian crises? A case study of the 2023 Türkiye earthquake", Technology in Society, Vol.84 (SSCI)

Tanaltay, Altuğ and Öztürkcan, Selcen and Kasap, Nihat (2025) "Decoding digital engagement: a comparative analysis of English and Turkish brand post popularity dynamics on platform X", Journal of Research in Interactive Marketing, Vol.19, No.2, 221-245 (SSCI)

Tanaltay, Altuğ and Safari Langroudi, Amirreza and Akhavan, Raha and Kasap, Nihat (2021) "Can social media predict soccer clubs' stock prices? The case of Turkish teams and Twitter", SAGE Open, Vol.11, No.2 (SSCI)

Öztürkcan, Didem Selcen and Kasap, Nihat and Tanaltay, Altuğ and Özdinç, Mesut (2019) "Analysis of tweets about football: 2013 and 2018 leagues in Turkey", Behaviour and Information Technology (SI), Vol.38, No.9, 887-899 (SCI, SSCI)

Papers in Conference Proceedings

Tanaltay, Altuğ and Öztürkcan, Selcen and Kasap, Nihat, "A cross-cultural analysis of emoticon utilization in social media branding communication", AIRSI2022 Technologies 4.0 in Tourism, Services & Marketing Conference, Zaragoza University, July 2022, 47-52

Tanaltay, Altuğ and Öztürkcan, Selcen and Kasap, Nihat, "Unpacking emotion on social media marketing in global and emerging local market contexts with evidence from big data", AIRSI2022 Technologies 4.0 in Tourism, Services & Marketing Conference, University of Zaragoza, July 2022, 119-123

Before SU Publications:

Selcen Ozturkcan, Nihat Kasap, Altug Tanaltay & Mesut Ozdinc (2019) Analysis of tweets about football: 2013 and 2018 leagues in Turkey, Behaviour & Information Technology, DOI: 10.1080/0144929X.2019.1583284