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MKTG 957 Pricing and Revenue Management Select Term:
Pricing is one of the most powerful levers a company can use to affect revenues and profits. It is also the least understood. Revenue management (RM) is the art and science of price-driven profit optimization. The objectives of this course are to teach how to identify opportunities for dynamic pricing and revenue management, and diagnose profitable applicability for a specific business or industry; tactical tools and frameworks for implementing RM principles; providing decision support in various industries; and examples of current RM practices in various industries.
SU Credits : 1,5
ECTS Credit : 4
Prerequisite : -
Corequisite : -