MKTG 801 Marketing Management Select Term:
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
SU Credits : 3
ECTS Credit : 6
Prerequisite : -
Corequisite : -