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MKTG 551 Marketing Management Select Term:
Marketing management involves an insightful process of creative thinking and strategic decision making in developing, managing and effectively delivering to the firm's target customers its products and services, physically and virtually, based on market dynamics in connection with company objectives and organisational capabilities. It explores the challenges and strategies employed in creating and sustaining competitive advantages in light of the confluence of evolving environmental trends in customer expectations and satisfaction, technological advancements, direct and on-line marketing, and global marketing. Drawing from knowledge bases in psychology, sociology, and economics, it explores the shaping and execution of strategies to effectively build and nurture long-term customer relationships.
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -