MKTG 530 “Big Picture” Marketing Strategy Select Term:
Big Picture integrated framework and simulated cases are employed in bridging the gap between marketing strategy concepts and competitive strategy design. The Big Picture integrates strategy development and execution in order to maximize the efficiency of marketing investments. The framework seeks to identify the fundamental relationships linking the target customer, the benefits that customer seeks, the behavioral change resulting from a change in beliefs, and the financial impact of specific behavioral changes.
SU Credits : 1.500
ECTS Credit : 3.000
Prerequisite : ( Doctorate MKTG 501 Minimum Grade of D OR Masters Level MKTG 501 Minimum Grade of D )OR Undergraduate level MKTG 301 Minimum Grade of D
Corequisite : -