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MKTG 524 Marketing Strategy Select Term:
This module focuses on the fundamentals of effective marketing strategy design and execution. It develops the skills and experience in market analysis, objective setting, marketing strategy formulation and implementation in a set of realistic marketing situations provided provided by a computer simulation game-MARKSTRAT-performed by teams of 3-4 students.
SU Credits : 3
ECTS Credit : 6
Prerequisite : -
Corequisite : -