MKTG 522 Brand Management Select Term:
Branding has become a very critical tool for achieving and maintaining success in marketing. This course is designed to focus on the strategic brand management process and will cover concepts/issues/approaches in building, measuring and managing brand equity. Hence, the objective will be to get an in-depth understanding of branding and strategic brand management and their applications in practice. The format of the course will be a combination of lectures, in-class case discussions and assignments.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : -
Corequisite : -