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MKTG 511 Integrated Marketing Communications Select Term:
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include a advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.
SU Credits : 3
ECTS Credit : 6
Prerequisite : ( Masters Level MKTG 501 Minimum Grade of D )OR ( Doctorate MKTG 501 Minimum Grade of D )
Corequisite : -