Skip to main content
TR EN
MKTG 501 Marketing Management
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
SU Credits : 3.000
ECTS Credit : 6.000
Prerequisite : -
Corequisite : -