Leadership requires sense-making and sense-giving in an organizations. This implies that managers must have strong conceptualization skills to lead their organizations in their business context effectively and efficiently. In this course, managerial conceptualization of an organization within its business context will be based on the three functions of "meaning management." Through the cognitive function, first function of 'meaning management', a perception of business context will be formed in connection with company characteristics. The second function, creative function, will be the base of organizational knowledge creation for designing, developing, and managing products and processes. The third function, participative function, will deal with communicating the offerings of the company in its business context. To fulfill all these three functions managers need to possess different kinds of leadership style; ranging from visionary to coaching, pace-setting to participative, and commanding to affiliative. Therefore, leadership styles will be discussed within the context of meaning management for managerial and organizational conceptualization.