The objective of this 30-hour, one-week, intensive activity is to provide an opportunity for the participants to integrate their knowledge of the various management functions through a computer-based simulation environment. The participants, in teams of four to five, make sequential decisions at the beginning of each period over a certain time horizon and report, at the end each period, how their decisions affect the performance of their respective companies. (Measured in terms of market share, profitability and key financial ratios).