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BP 562 Marketing 3.0 Select Term:
The new consumer is highly aware, demanding and has the ability to use technology effectively. Ready-made marketing practices are no longer effective. The new consumer requires brands to begin a constant exchange of values, forces them o establish genuine relationship with themselves. This course will focus on the marketing tools in the digital era and best marketing practice where constant dialogue with the consumer prevails.
SU Credits : 1,5
ECTS Credit : 3
Prerequisite : -
Corequisite : -