BP 502 B2B-B2C Marketing Select Term:
B2C - B2B Marketing course elaborates critical topics in the journey of a brand. Approaches to the end users vary hugely in the fields of B2B and B2C, and our course reflects upon that. The instructors, expertise and real life practices are the core of the course. B2B part will be designed in a “blended” manner.
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -