BP 501 Brand Management Select Term:
Branding has become a very critical tool for achieving and maintaining success in marketing. This course is designed to focus on the strategic brand management process and will cover concepts/issues/approaches in building, measuring and managing brand equity. Hence, the objective will be to get an in-depth understanding of branding and strategic brand management and their applications in practice. The course develops the knowledge and skills necessary in the essential aspects of formulating and implementing branding strategies and decisions. The course provides you with a systematic framework for effective strategic brand management and planning process Our other objective will be to develop skills in analysis and reasoning, group interaction, oral and written presentation, theory application and decision-making.
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -