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BAN 522 Revenue Management Select Term:
Revenue management is concerned with two types of demand decision: quality (how to allocate capacity to different market segments, when to withhold a product from sale etc.) and price (how to set prices, how to price across product categories, over time etc.). This course aims to introduce students to the tools and conceptual frameworks of revenue management and its applications in diverse industries such as tourism, hospitality, manufacturing and fashion.
SU Credits : 3
ECTS Credit : 10
Prerequisite : -
Corequisite : -