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MKTG 413 AI for Consumers and Society 3 Credits
Today’s machines are intelligent, and they are transforming consumption and consumer experiences. For example, AI-powered algorithms now influence a remarkable range of consumption choices such as what we listen to, wear, watch, read, drink, and so on (consider Spotify, Stitch Fix, Netflix). With AI-driven adoption in consumer product industries is expected to reach new heights, this course aims to provide new perspectives on the wider relationship between humans and machines. We will acknowledge that AI can help marketers leverage customer data and improve marketing performance, but we will also study the risks for consumer and societal well- being. The course combines a variety of theoretical perspectives including management, psychology, art, sociology, and engineering.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 AI for Consumers and Society 3
Fall 2022-2023 AI for Consumers and Society 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: