Today’s machines are intelligent, and they are
transforming consumption and consumer
experiences. For example, AI-powered algorithms
now influence a remarkable range of consumption
choices such as what we listen to, wear, watch,
read, drink, and so on (consider Spotify, Stitch Fix,
Netflix). With AI-driven adoption in consumer
product industries is expected to reach new
heights, this course aims to provide new
perspectives on the wider relationship between
humans and machines. We will acknowledge that
AI can help marketers leverage customer data and
improve marketing performance, but we will also
study the risks for consumer and societal well-
being. The course combines a variety of
theoretical perspectives including management,
psychology, art, sociology, and engineering.
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