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Course Catalog

MKTG 411 Advertising and Promotion 3 Credits
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Advertising and Promotion 3
Fall 2022-2023 Advertising and Promotion 3
Fall 2021-2022 Integrated Marketing Communications 3
Fall 2020-2021 Integrated Marketing Communications 3
Fall 2019-2020 Integrated Marketing Communications 3
Fall 2017-2018 Integrated Marketing Communications 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: