Course Catalog
MKTG 411 Advertising and Promotion | 3 Credits | |||||||||||||||||||||
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This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling. | ||||||||||||||||||||||
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Prerequisite: MKTG 301 - Undergraduate - Min Grade D | ||||||||||||||||||||||
Corequisite: __ | ||||||||||||||||||||||
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | ||||||||||||||||||||||
General Requirements: | ||||||||||||||||||||||