Course Catalog

MKTG 405 Marketing Strategy	3 Credits
This course develops an understanding of and the skills and experiences needed in formulating and planning a marketing strategy. It gives the students an opportunity to analyze a market, set objectives, developing a marketing strategy, and implement the strategy in a set of realistic situations provided by a computer simulation game.
Last Offered Terms Course Name SU Credit Spring 2022-2023 Marketing Strategy 3 Fall 2022-2023 Marketing Strategy 3 Summer 2019-2020 Marketing Strategy 3 Fall 2018-2019 Marketing Strategy 3 Spring 2017-2018 Marketing Strategy 3 Fall 2016-2017 Marketing Strategy 3 Fall 2015-2016 Marketing Strategy 3 Summer 2014-2015 Marketing Strategy 3 Fall 2014-2015 Marketing Strategy 3 Summer 2013-2014 Marketing Strategy 3 Fall 2013-2014 Marketing Strategy 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: