Course Catalog
| MKTG 404 Digital Marketing | 3 Credits | ||||||||||||||||||||||||||||||||||||||||||
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| This course examines the emergence of the new digital markets as well as how traditional markets are affected by the widespread use of information communication technology by consumers and businesses. Internet business models, trends, strategies, and technologies are covered. | |||||||||||||||||||||||||||||||||||||||||||
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| Prerequisite: MKTG 301 - Undergraduate - Min Grade D | |||||||||||||||||||||||||||||||||||||||||||
| Corequisite: __ | |||||||||||||||||||||||||||||||||||||||||||
| ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | |||||||||||||||||||||||||||||||||||||||||||
| General Requirements: | |||||||||||||||||||||||||||||||||||||||||||