Course Catalog
| MKTG 403 International Marketing | 3 Credits | |||||||||||||||||||||||||||
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| This course examines the opportunities, characteristics, trends, techniques and strategies related to the marketing concept as it applies to the global markets. Competing in markets of various cultures, the case of multinational corporations, and current economic and marketing issues are examined. | ||||||||||||||||||||||||||||
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| Prerequisite: MKTG 301 - Undergraduate - Min Grade D | ||||||||||||||||||||||||||||
| Corequisite: __ | ||||||||||||||||||||||||||||
| ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | ||||||||||||||||||||||||||||
| General Requirements: | ||||||||||||||||||||||||||||