MKTG 501 Marketing Management |
3 Credits |
Course objectives are 1) Familiarizing participants with
marketing concepts and methods used in processes
that integrate innovative and productive capabilities of a
firm into its products and services in light of its
customers' needs, market challenges, and company objectives;
2) Developing skills to apply these concepts and methods
in market analysis, marketing strategy development and
implementation design through developing a complete
marketing plan in a real market environment.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
Marketing Management |
3 |
Fall 2022-2023 |
Marketing Management |
3 |
Fall 2021-2022 |
Marketing Management |
3 |
Fall 2020-2021 |
Marketing Management |
3 |
Fall 2019-2020 |
Marketing Management |
3 |
Fall 2018-2019 |
Marketing Management |
3 |
Fall 2017-2018 |
Marketing Management |
3 |
Fall 2016-2017 |
Marketing Management |
3 |
Fall 2015-2016 |
Marketing Management |
3 |
Fall 2014-2015 |
Marketing Management |
3 |
Fall 2013-2014 |
Marketing Management |
3 |
Spring 2012-2013 |
Marketing Management |
3 |
Spring 2011-2012 |
Marketing Management |
3 |
Spring 2010-2011 |
Marketing Management |
3 |
Spring 2009-2010 |
Marketing Management |
3 |
Spring 2008-2009 |
Marketing Management |
3 |
Spring 2007-2008 |
Marketing Management |
3 |
Spring 2006-2007 |
Marketing Management |
3 |
Spring 2005-2006 |
Marketing Management |
3 |
Spring 2004-2005 |
Marketing Management |
3 |
Spring 2003-2004 |
Product Management (GSM502) |
3 |
Spring 2002-2003 |
Product Management (GSM502) |
3 |
Spring 2001-2002 |
Product Management (GSM502) |
3 |
Spring 2000-2001 |
Product Management (GSM502) |
3 |
Spring 1999-2000 |
Product Management (GSM502) |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 507 Sales Management |
1.5 Credits |
The goal of the Sales Management course is to examine the
elements of an effective sales force as a key component
of the organization's total marketing effort. The course
will extend student’s understanding of marketing's
reach and potential impact in achieving its overarching
goals. Course objectives include understanding the sales
process, the relationship between sales and marketing,
sales force structure, customer relationship management
(CRM), use of technology to improve sales force
effectiveness, and issues in recruiting, selecting,
training, motivating, compensating and
retaining sales people.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Sales Management |
1.5 |
Spring 2022-2023 |
Sales Management |
1.5 |
Spring 2021-2022 |
Sales Management |
1.5 |
Spring 2020-2021 |
Sales Management |
1.5 |
Spring 2019-2020 |
Sales Management |
1.5 |
Spring 2016-2017 |
Sales Management |
1.5 |
Summer 2015-2016 |
Sales Management |
1.5 |
Summer 2014-2015 |
Sales Management |
1.5 |
Summer 2013-2014 |
Sales Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 511 Advertising and Promotion |
3 Credits |
This course provides the student with a basic
understanding of the major aspects of integrated
marketing communications and promotion
management. Topics covered include advertising,
sales promotion, public relations, point-of-purchase
communications, interactive marketing, and
personal selling.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Advertising and Promotion |
3 |
Spring 2021-2022 |
Integrated Marketing Communications |
3 |
Spring 2020-2021 |
Integrated Marketing Communications |
3 |
Spring 2017-2018 |
Integrated Marketing Communications |
3 |
|
Prerequisite: (MKTG 501 - Masters - Min Grade D) |
or (MKTG 501 - Doctorate - Min Grade D) |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 512 Marketing Channel Management and Retailing |
3 Credits |
The subject of this course is the design and management
of marketing channels through which products
and services are moved from their point of origin to
their point of consumption. The course
addresses how manufacturers and channel members (e.g.,
wholesalers, distributors, retailers) interact,
cooperate, and compete as the distribution
environment becomes ever more complex.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2022-2023 |
Marketing Channel Management and Retailing |
3 |
Spring 2021-2022 |
Marketing Channel Management and Retailing |
3 |
Spring 2020-2021 |
Marketing Channel Management and Retailing |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 514 Marketing Analytics |
3 Credits |
Marketing analytics is a set of tools (conceptual models,
statistical techniques, and optimization software) designed
to translate data into actionable marketing strategies. This
course prepares students to kick start their career in a
marketing analytics position within a big or small
corporation, a marketing research company, or a consulting
firm. To do so, in this course, students get hands-on
experience with real-world data and be equipped with
marketing analytics tools ready for their current or future
jobs.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Marketing Analytics |
3 |
Spring 2022-2023 |
Marketing Analytics |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 521 Marketing Research Methods |
3 Credits |
This course provides a research perspective on advanced
marketing research methods and analytical techniques.
Topics include problem formulation; research design, data
collection and analysis, managerial report writing. Students
will acquire experience by developing and executing their
own marketing research project using computerized analytical
techniques.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2014-2015 |
Marketing Research Methods |
3 |
Spring 2013-2014 |
Marketing Research Methods |
3 |
Fall 2012-2013 |
Marketing Research Methods |
3 |
Spring 2010-2011 |
Marketing Research Methods |
3 |
Fall 2009-2010 |
Marketing Research Methods |
1.5 |
Fall 2008-2009 |
Marketing Research Methods |
1.5 |
Fall 2007-2008 |
Marketing Research Methods |
1.5 |
Fall 2006-2007 |
Marketing Research Methods |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 522 Brand Management |
3 Credits |
Branding has become a very critical tool for achieving and
maintaining success in marketing. This course is designed to
focus on the strategic brand management process and will
cover concepts/issues/approaches in building, measuring
and managing brand equity. Hence, the objective will be to
get an in-depth understanding of branding and strategic
brand management and their applications in practice. The
format of the course will be a combination of lectures,
in-class case discussions and assignments.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Brand Management |
3 |
Spring 2019-2020 |
Brand Management |
3 |
Spring 2018-2019 |
Brand Management |
3 |
Spring 2014-2015 |
Brand Management |
3 |
Spring 2013-2014 |
Brand Management |
3 |
Spring 2012-2013 |
Brand Management |
3 |
Fall 2011-2012 |
Brand Management |
3 |
Fall 2010-2011 |
Brand Management |
1.5 |
Fall 2009-2010 |
Brand Management |
1.5 |
Fall 2008-2009 |
Brand Management |
1.5 |
Fall 2007-2008 |
Brand Management |
1.5 |
Fall 2006-2007 |
Brand Management |
1.5 |
Fall 2005-2006 |
Brand Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 523 International Marketing |
1.5 Credits |
This course aims to familiarize graduate students with the
principles and complexities of developing and executing
marketing strategies in the global business environment. It
is a problem-solving-oriented course designed for MBA
students who expect to undertake challenging marketing
assignments. In a nutshell, the objective of the course is
to present a systematic application of strategic marketing
in the global environment. The focus of the course is on the
formulation of comprehensive marketing strategies. While the
course focuses on North American, Japanese and European
multinationals competing in global industries, it also pays
special attention to globalizing emerging economy firms. The
course is designed for students to develop a critical
appreciation of the forces, both external and internal, that
are increasingly shaping the marketing function in the
global economy in order to recognize, analyze, and
evaluate marketing problems encountered in global business
operations.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2018-2019 |
International Marketing |
1.5 |
Spring 2017-2018 |
International Marketing |
1.5 |
Spring 2016-2017 |
International Marketing |
1.5 |
Summer 2015-2016 |
International Marketing |
1.5 |
Spring 2014-2015 |
International Marketing |
1.5 |
Spring 2013-2014 |
International Marketing |
1.5 |
Spring 2012-2013 |
International Marketing |
1.5 |
Spring 2011-2012 |
International Marketing |
1.5 |
Spring 2010-2011 |
International Marketing |
1.5 |
Spring 2009-2010 |
International Marketing |
1.5 |
Spring 2008-2009 |
International Marketing |
1.5 |
Spring 2007-2008 |
International Marketing |
1.5 |
Fall 2006-2007 |
International Marketing |
1.5 |
Fall 2005-2006 |
International Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 524 Marketing Strategy |
3 Credits |
This module focuses on the fundamentals of effective
marketing strategy design and execution. It develops
the skills and experience in market analysis, objective
setting, marketing strategy formulation and implementation
in a set of realistic marketing situations provided provided
by a computer simulation game-MARKSTRAT-performed
by teams of 3-4 students.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2017-2018 |
Marketing Strategy |
3 |
Spring 2016-2017 |
Marketing Strategy |
3 |
Fall 2016-2017 |
Marketing Strategy |
3 |
Summer 2015-2016 |
Marketing Strategy |
3 |
Fall 2015-2016 |
Marketing Strategy |
3 |
Fall 2012-2013 |
Marketing Strategy |
3 |
Fall 2011-2012 |
Marketing Strategy |
3 |
Fall 2010-2011 |
Marketing Strategy |
3 |
Fall 2009-2010 |
Marketing Strategy |
3 |
Spring 2008-2009 |
Marketing Strategy |
3 |
Spring 2007-2008 |
Marketing Strategy |
3 |
Spring 2006-2007 |
Marketing Strategy |
3 |
Spring 2005-2006 |
Marketing Strategy |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 525 Consumer Behavior |
3 Credits |
Consumer behavior (CB) is the study of consumers'
responses to products and services and the way
products and services are marketed. Managers who
really understand their consumers can develop
effective and efficient marketing strategies and programs
that foster sustainable competitive advantages for their
firm. This course is designed to focus on how consumers
acquire, remember and use information about products
and services, their decision making process and how
these and other CB concepts can be used by managers
to develop effective strategies and implementations. The
format of the course will be a combination of lectures,
in-class case discussions and assignments.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Consumer Behavior |
3 |
Spring 2022-2023 |
Consumer Behavior |
3 |
Spring 2021-2022 |
Consumer Behavior |
3 |
Spring 2018-2019 |
Consumer Behavior |
3 |
Spring 2017-2018 |
Consumer Behavior |
3 |
Spring 2016-2017 |
Consumer Behavior |
3 |
Spring 2015-2016 |
Consumer Behavior |
3 |
Fall 2014-2015 |
Consumer Behavior |
3 |
Fall 2013-2014 |
Consumer Behavior |
3 |
Fall 2012-2013 |
Consumer Behavior |
3 |
Fall 2011-2012 |
Consumer Behavior |
3 |
Fall 2010-2011 |
Consumer Behavior |
3 |
Fall 2009-2010 |
Consumer Behavior |
1.5 |
Spring 2005-2006 |
Consumer Behavior |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 526 Customer Relations Management |
1.5 Credits |
This module is designed to develop an understanding
of the emerging importance of customers in today's
business environment and the constituents of the Customer
Relationship Management (CRM) systems. To this
end, the module begins by discussing the forces
that paved the way to customer-centric business
strategies. Elemental characteristics of a
customer-centric business are introduced and associated
business processes are identified. The module then
concentrates on these pillars of CRM and the central issues
in the design of a successful CRM implementation.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2005-2006 |
Customer Relations Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 527 Pricing in Marketing |
3 Credits |
Pricing decision is one of the most important marketing
decisions. Factors related to both the supply
side (e.g., cost structure) and the consumer side
(e.g., perceived value, willingness to pay) should be
considered in setting prices. The first part of the course
provides an overview of how both types of factors
effect pricing decisions. Unlike economic and
financial approaches to pricing, a greater emphasis is
given to behavioral drivers and understanding
the demand side. The course coverage includes
value pricing, price customization,
price bundling, price presentation strategies, and
sales promotions. Course evaluation
includes participation in class discussions, project
presentation, and written exam.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Pricing in Marketing |
3 |
Spring 2015-2016 |
Pricing in Marketing |
3 |
Summer 2013-2014 |
Pricing in Marketing |
3 |
Fall 2011-2012 |
Pricing in Marketing |
3 |
Spring 2006-2007 |
Pricing in Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 528 Online Communication and Social Media |
3 Credits |
This course will combine the theories and practies of online
communication and experiential foundations for making
efficient decisions and judgements. This class requires the
active participations of stıdents and a willingness to focus
on social media and understand its landscape. Individuals
will develop personal skills on leading digital communities.
Participants will learn how to organize, implement and
execute a persuasive social media or digital PR campaign.
This course will enable diligent students to understand the
internet and social media monitoring systems and analyze
the results. This class delves into systematic studies of
digital PR and online reputation management methods. As a
result, those who complete this course will know how to use
channels of social media and online communication
opportunities productively and organize groups to accomplish
desired goals.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Online Communication and Social Media |
3 |
Spring 2020-2021 |
Online Communication and Social Media |
3 |
Spring 2019-2020 |
Online Communication and Social Media |
3 |
Fall 2012-2013 |
Online Communication and Social Media |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 529 Digital Marketing |
3 Credits |
This course examines the emergence of the new digital
markets as well as how traditional markets are affected
by the widespread use of information communication
technology by consumers and businesses. Internet
business models, trends, strategies, and technologies
are covered.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2022-2023 |
Digital Marketing |
3 |
Fall 2016-2017 |
Digital Marketing |
3 |
Fall 2015-2016 |
Digital Marketing |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 530 “Big Picture” Marketing Strategy |
1.5 Credits |
Big Picture integrated framework and simulated
cases are employed in bridging the gap between
marketing strategy concepts and competitive strategy design.
The Big Picture integrates strategy development and
execution in order to maximize the efficiency of
marketing investments. The framework seeks
to identify the fundamental relationships linking
the target customer, the benefits that customer seeks,
the behavioral change resulting from a change in beliefs,
and the financial impact of specific behavioral changes.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2014-2015 |
“Big Picture” Marketing Strategy |
1.5 |
Fall 2013-2014 |
“Big Picture” Marketing Strategy |
1.5 |
|
Prerequisite: (MKTG 501 - Doctorate - Min Grade D |
or MKTG 501 - Masters - Min Grade D) |
or MKTG 301 - Undergraduate - Min Grade D |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 591 Special Topics in Marketing 1 |
1.5 Credits |
These courses focus on particular topics and / or
perspectives within their respective
domains. The aim is to provide an in-depth review
and assessment of the research and
conceptual literature within chosen topics and / or
theoretical perspectives. Students are
expected to gain a thorough appreciation of the past
developments in and the current state of
research within the central foci of the course and
be able to develop research agendas to
motivate and guide their future work.
|
Last Offered Terms |
Course Name |
SU Credit |
Summer 2014-2015 |
Special Topics in Marketing 1 |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 592 Special Topics in Marketing 2 |
1.5 Credits |
These courses focus on particular topics and / or
perspectives within their respective
domains. The aim is to provide an in-depth review
and assessment of the research and
conceptual literature within chosen topics and / or
theoretical perspectives. Students are
expected to gain a thorough appreciation of the
past developments in and the current state
of research within the central foci of the course and
be able to develop research agendas to
motivate and guide their future work.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 595 Special Topics in Marketing 3 |
3 Credits |
These courses focus on particular topics and / or
perspectives within their respective domains.
The aim is to provide an in-depth review and assessment
of the research and conceptual literature within
chosen topics and / or theoretical perspectives. Students
are expected to gain a thorough appreciation
of the past developments in and the current state
of research within the central foci of the course and be
able to develop research agendas to motivate
and guide their future work.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 596 Special Topics in Marketing 4 |
3 Credits |
These courses focus on particular topics and / or
perspectives within their respective
domains. The aim is to provide an in-depth review
and assessment of the research and
conceptual literature within chosen topics and / or
theoretical perspectives. Students are
expected to gain a thorough appreciation of the past
developments in and the current state
of research within the central foci of the course and be
able to develop research agendas to
motivate and guide their future work.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2006-2007 |
Special Topics in Marketing 4 |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 801 Marketing Management |
3 Credits |
Course objectives are 1) Familiarizing participants with
marketing concepts and methods used in processes
that integrate innovative and productive capabilities of a
firm into its products and services in light of its
customers' needs, market challenges, and company objectives;
2) Developing skills to apply these concepts and methods
in market analysis, marketing strategy development and
implementation design through developing a complete
marketing plan in a real market environment.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
Marketing Management |
3 |
Fall 2022-2023 |
Marketing Management |
3 |
Fall 2021-2022 |
Marketing Management |
3 |
Fall 2020-2021 |
Marketing Management |
3 |
Spring 2019-2020 |
Marketing Management |
3 |
Fall 2019-2020 |
Marketing Management |
3 |
Spring 2018-2019 |
Marketing Management |
3 |
Fall 2017-2018 |
Marketing Management |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 804 Digital Marketing Strategy |
3 Credits |
This course focuses on how brands can reach consumer
networks, build strong customer relationships and influence
the digital pathway to purchase. Applying a digital
marketing strategy in five steps, the course aims to provide
practical examples on how products, ideas and behaviors
spread and become popular. Digital advertising mix
channels will be introduced and its principles will be
covered. Finally, measurement and monitoring of digital
marketing activities and agile marketing elements and their
effects will be discussed.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Digital Marketing Strategy |
3 |
Spring 2022-2023 |
Digital Marketing |
3 |
Spring 2020-2021 |
Digital Marketing |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 805 Retail Management |
1.5 Credits |
The objective of this course is to introduce the broad
spectrum of retailing and examine key strategic issues of
retailing. Within this scope, critical critical success
factors in retailing will be discussed with a strategic
perspective along with financial considerations and store
management issues. Main topics to be covered will be
retailing strategy, merchandise management and store
management.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Retail Management |
1.5 |
Spring 2020-2021 |
Retail Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 807 Sales Management |
1.5 Credits |
Sales Management The goal of the Sales Management
course is to examine the elements of an effective
sales force as a key component of the organization's total
marketing effort. The course will extend student’s
understanding of marketing's reach and potential
impact in achieving its overarching goals. Course
objectives include understanding the sales process, the
relationship between sales and marketing, sales force
structure, customer relationship management (CRM), use of
technology to improve sales force effectiveness, and issues
in recruiting, selecting, training, motivating,
compensating and retaining sales people.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Sales Management |
1.5 |
Spring 2022-2023 |
Sales Management |
1.5 |
Spring 2021-2022 |
Sales Management |
1.5 |
Spring 2020-2021 |
Sales Management |
1.5 |
Spring 2019-2020 |
Sales Management |
1.5 |
Spring 2018-2019 |
Sales Management |
1.5 |
Spring 2017-2018 |
Sales Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 808 Advertising and Promotion |
3 Credits |
This course provides the student with a basic understanding
of the major aspects of integrated marketing
communications and promotion management. Topics
covered include a advertising, sales promotion, public
relations, point-of- purchase communications, interactive
marketing, and personal selling.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Integrated Marketing Communications |
3 |
Spring 2020-2021 |
Integrated Marketing Communications |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 809 Branding and Agile Product Development |
3 Credits |
As a result of Globalization, supply is higher than demand
in most of the sectors. It is easier to sell your
products all over the world with the support of
developments in digitalization. Disruptive innovations &
these factors that intensifies competition many folds will
shorten life cycles of products. In order to overcome
these challenges, product development should be much
more customer oriented, should forecast tomorrow's
demand early and be fast. In this course we will discuss
about, understanding customer needs and pain points,
customer - product development close coordination,
positioning products by keeping in mind customer’s
functional, social & emotional needs and improving
brand value by using all these factors.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2017-2018 |
Big Picture Strategic Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 811 Marketing Analytics |
3 Credits |
This course is designed to provide students with applied
knowledge on the use of analytical tools and
methodologies for marketing decision-making. The course
also aims to improve analytical skills and knowledge of the
students. Finally, the course will discuss how to integrate
big data processing, machine learning, artificial
intelligence, and algorithms into marketing processes.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2018-2019 |
Value Based Marketing and Brand Strategy |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 819 Trade & B2B Marketing |
1.5 Credits |
Although the majority of the market is B2B, marketing
discipline is basically interested in B2C. B2B marketing
focuses on fewer customers, sells with bigger lots & has
a longer sales cycle. We will focus on characteristics &
methods of B2B marketing. Working with sectors &
verticals, adopting a UBP approach rather than a USP
approach, relationship marketing are basic differences
that will be discussed. Since auctions are won or lost at
auction requirements preparation stage, a longer view
will be explained for the marketing process. We will
discuss Trade marketing which will mainly focus on
selling to Retailer channels.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Trade & B2B Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 823 International Marketing |
1.5 Credits |
International Marketing This course aims to
familiarize graduate students with the principles and
complexities of developing and executing marketing
strategies in the global business environment. It is a
problem-solving-oriented course designed for MBA
students who expect to undertake challenging
marketing assignments. In a nutshell, the objective
of the course is to present a systematic application
of strategic marketing in the global environment. The
focus of the course is on the formulation of
comprehensive marketing strategies. While the
course focuses on North American, Japanese and
European multinationals competing in global
industries, it also pays special attention to
globalizing emerging economy firms. The course is
designed for students to develop a critical
appreciation of the forces, both external and
internal, that are increasingly shaping the marketing
function in the global economy in order to recognize,
analyze, and evaluate marketing problems
encountered in global business operations.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
International Marketing |
1.5 |
Spring 2022-2023 |
International Marketing |
1.5 |
Spring 2021-2022 |
International Marketing |
1.5 |
Spring 2020-2021 |
International Marketing |
1.5 |
Spring 2019-2020 |
International Marketing |
1.5 |
Spring 2018-2019 |
International Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 824 Marketing Strategy |
3 Credits |
Marketing Strategy This module focuses on the
fundamentals of effective marketing strategy design
and execution. It develops the skills and experience in
market analysis, objective setting, marketing strategy
formulation and implementation in a set of realistic
marketing situations provided provided by a computer
simulation game-MARKSTRAT-performed by
teams of 3-4 students.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2018-2019 |
Marketing Strategy |
3 |
Spring 2017-2018 |
Marketing Strategy |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 825 Consumer Behavior |
3 Credits |
Consumer Behavior Consumer behavior (CB) is the study
of consumers' responses to products and services and the
way products and services are marketed. Managers who
really understand their consumers can develop effective and
efficient marketing strategies and programs that
foster sustainable competitive advantages for their firm.
This course is designed to focus on how consumers acquire,
remember and use information about products and services,
their decision making process and how these and other
CB concepts can be used by managers to
develop effective strategies and implementations. The
format of the course will be a combination of lectures,
in-class case discussions and assignments.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2018-2019 |
Consumer Behavior |
3 |
Spring 2017-2018 |
Consumer Behavior |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 826 Consumption in the Digital Age |
3 Credits |
Consumer behavior (CB) is the study of consumers'
responses to products and services and the way products
and services are marketed. The use of mobile devices by
consumers and the accompanying response by retailers is
altering the retail environment. Managers who really
understand their consumers can develop effective and
efficient marketing strategies and programs that foster
sustainable competitive advantages for their firm.
This course is designed to focus on how consumers acquire,
remember and use information about products and
services, their offline and online decision making
processes and how these and other CB concepts can be
used by managers to develop effective strategies
and implementations. The format of the course will be a
combination of lectures, in-class case discussions
and assignments
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2019-2020 |
Consumption in the Digital Age |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 853 Consumer Behavior |
1.5 Credits |
Consumer behavior (CB) is the study of
consumers' responses to products and
services and the way products and services
are marketed. Managers who really
understand their consumers can develop
effective and efficient marketing strategies
and programs that foster sustainable
competitive advantages for their firm. This
course is designed to focus on how
consumers acquire, remember and use
information about products and services, their
decision making process and how these and
other CB concepts can be used by managers
to develop effective strategies and
implementations. The format of the course will
be a combination of lectures, in-class case
discussions and assignments.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2020-2021 |
Consumer Behavior |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 860 Applications in Digital Marketing |
1.5 Credits |
Within the scope of this course; Management of digital
marketing channels (purchasing and implementation),
measurement of effectiveness and reporting will be
discussed in practice. Paid media purchasing and
optimization will be explained over environments such as
search engines, digital advertising channels
(programmatic) and social media networks. In addition,
effective techniques on design thinking processes and user
experience design will be discussed. The content will be
covered with cases and applications.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 861 Mobile Marketing and Mobile Applications |
1.5 Credits |
Growing smartphone penetration combined with
advances in wireless technology has created a new
channel with unique features for marketers. These
features include accessibility at any place, any time,
customization to a granular level, location and time
sensitivity and availability of the back-response option
with the ability to generate high response rates. In
addition, the limited screen size of mobile phones and
the short attention span of mobile consumers have
prompted companies to shift their business strategy
from 'desktop first' to 'mobile first'. This course
discusses this new channel and its unique features
along with the changing business strategies and
consumer behavior due to this channel.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 862 Marketing in Entertainment, Fashion, and Art |
1.5 Credits |
This course focuses on marketing decisions in the
entertainment, fashion, sports and arts industries. By
means of in-depth case studies, it addresses a variety
of marketing topics including sponsorships, offering
digital content to consumers, creating branded content,
and marketing of fashion, artistic, and creative products.
In addition it discusses the effects of technology and
digitalization in these industries.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 863 Corporate Social Responsibility |
1.5 Credits |
This course aims to provide students about the evolution
of the concept of corporate social responsibility (CSR),
the international diversity in the philosophy of CSR,
current marketing approaches about the impact and
possible future aspects of CSR. It analyzes the
motivations and effectiveness of CSR in the field of
marketing and reviews perspectives on the relationship
of CSR with the current social and economic issues. In
this course, sustainable practices of CSR principles are
discussed through cases.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 901 Marketing Management |
3 Credits |
Marketing concepts and methods used in processes
that integrate innovative and productive capabilities
of a firm into its products and
services in light of its customers' needs,
market challenges, and company objectives;
the application of these concepts and methods
in market analysis, marketing strategy
development, and implementation design through
the development of a complete marketing plan in a real
market environment.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2023-2024 |
Marketing Management |
3 |
Fall 2022-2023 |
Marketing Management |
3 |
Fall 2021-2022 |
Marketing Management |
3 |
Fall 2020-2021 |
Marketing Management |
3 |
Fall 2019-2020 |
Marketing Management |
3 |
Spring 2018-2019 |
Marketing Management |
3 |
Fall 2018-2019 |
Marketing Management |
3 |
Spring 2017-2018 |
Marketing Management |
3 |
Fall 2017-2018 |
Marketing Management |
3 |
Fall 2016-2017 |
Marketing Management |
3 |
Spring 2015-2016 |
Marketing Management |
3 |
Fall 2015-2016 |
Marketing Management |
3 |
Spring 2014-2015 |
Marketing Management |
3 |
Spring 2013-2014 |
Marketing Management |
3 |
Fall 2013-2014 |
Marketing Management |
3 |
Summer 2012-2013 |
Marketing Management |
3 |
Fall 2012-2013 |
Marketing Management |
3 |
Fall 2011-2012 |
Marketing Management |
3 |
Fall 2010-2011 |
Marketing Management |
3 |
Fall 2009-2010 |
Marketing Management |
3 |
Fall 2008-2009 |
Marketing Management |
3 |
Fall 2007-2008 |
Marketing Management |
3 |
Fall 2006-2007 |
Marketing Management |
3 |
Fall 2005-2006 |
Marketing Management |
3 |
Fall 2004-2005 |
Marketing Management |
3 |
Spring 2004-2005 |
Marketing Management (GSM532) |
3 |
Spring 2003-2004 |
Marketing Management (GSM532) |
3 |
Summer 2002-2003 |
Marketing Management (GSM532) |
3 |
Spring 2002-2003 |
Marketing Management (GSM532) |
3 |
Summer 2001-2002 |
Marketing Management (GSM532) |
3 |
Spring 2001-2002 |
Marketing Management (GSM532) |
3 |
Spring 2000-2001 |
Marketing Management (GSM532) |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 9 ECTS (9 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 902 Marketing Strategy |
1.5 Credits |
Marketing strategy course is on the fundamentals of
effective marketing strategy design and execution
considering the interdisciplinary nature and the contextual
character of strategic marketing decisions. This course
directs special attention to (a) how markets function and
evolve; (b) how customers really behave; (c) how firms
relate to their markets; (d) how the effective marketing
strategy impact on organizational performance and societal
welfare, and (e) how the functional dimensions of marketing
strategy might be shaped in the globalizing, converging
and connected knowledge economy.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2006-2007 |
Marketing Strategy |
1.5 |
Spring 2005-2006 |
Marketing Strategy |
1.5 |
Spring 2004-2005 |
Marketing Strategy |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 904 Digital Marketing Strategy |
3 Credits |
This course focuses on how brands can reach consumer
networks, build strong customer relationships and
influence the digital pathway to purchase. Applying a
digital marketing strategy in five steps, the course aims to
provide practical examples on how products, ideas
and behaviors spread and become popular. Digital
advertising mix channels will be introduced and its
principles will be covered. Finally, measurement and
monitoring of digital marketing activities and agile
marketing elements and their effects will be discussed.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Digital Marketing Strategy |
3 |
Spring 2022-2023 |
Digital Marketing |
3 |
Spring 2020-2021 |
Digital Marketing |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 905 Retail Management |
1.5 Credits |
The objective of this course is to introduce the broad
spectrum of retailing and examine key
strategic issues of retailing. Within this scope, critical
critical success factors in retailing will be discussed
with a strategic perspective along with
financial considerations and store management issues.
Main topics to be covered will be retailing strategy,
merchandise management and store management.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2021-2022 |
Retail Management |
1.5 |
Spring 2020-2021 |
Retail Management |
1.5 |
Spring 2019-2020 |
Retail Management |
1.5 |
Spring 2018-2019 |
Retail Management |
1.5 |
Spring 2017-2018 |
Retail Management |
1.5 |
Spring 2016-2017 |
Retail Management |
1.5 |
Fall 2016-2017 |
Retail Management |
1.5 |
Summer 2012-2013 |
Retail Management |
1.5 |
Summer 2010-2011 |
Retail Management |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 906 Omni-channel Management |
3 Credits |
This course focuses on the design and management
of marketing channels through which products and
services are moved from their point of origin to their
point of consumption. It also provides an in-depth look
at today's increasingly complex channel management
systems, where digital and traditional channels are
integrated to offer a seamless experience for the
consumer. In addition, the competition and
cooperation dynamics between manufacturers,
retailers, and other intermediaries are discussed.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 907 Sales Managementt |
1.5 Credits |
The goal of the Sales Management course is to examine
the elements of an effective sales force as a key component
of the organization's total marketing effort. The course
will extend student’s understanding of marketing's reach
and potential impact in achieving its overarching
goals. Course objectives include understanding the sales
process, the relationship between sales and marketing,
sales force structure, customer relationship management
(CRM), use of technology to improve sales force
effectiveness, and issues in recruiting, selecting,
training, motivating, compensating and retaining
sales people.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Sales Managementt |
1.5 |
Spring 2022-2023 |
Sales Managementt |
1.5 |
Spring 2021-2022 |
Sales Managementt |
1.5 |
Spring 2020-2021 |
Sales Managementt |
1.5 |
Spring 2019-2020 |
Sales Managementt |
1.5 |
Summer 2015-2016 |
Sales Managementt |
1.5 |
Summer 2014-2015 |
Sales Managementt |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 908 Advertising and Promotion |
3 Credits |
This course provides the student with a basic understanding
of the major aspects of integrated marketing
communications and promotion management. Topics
covered include a advertising, sales promotion, public
relations, point-of- purchase communications, interactive
marketing, and personal selling.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 909 Big Picture Strategic Marketing |
1.5 Credits |
The Big Picture is designed to integrate strategy
development and tactical execution to maximize the
efficiency of marketing investments by forcing a
focus on intervening marketing metrics. The framework
seeks to identify the fundamental relationships linking
the target customer, the benefits that customer
seeks, the behavioral change resulting from a change
in beliefs, and the financial impact of
specific behavioral changes.
The course objective is to provide a structured
approach to strategic marketing problems
via a rigorous analytical integrated framework.
Participants implement the framework in different
market settings using simulation and live case
analysis.Upon successful completion of the course,
the student should be able to: -Assess the
competitiveness of brands and the strategic gaps
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2016-2017 |
Big Picture Strategic Marketing |
1.5 |
Summer 2015-2016 |
Big Picture Strategic Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 910 Data Insights for Marketing |
3 Credits |
This course is designed to provide students with
applied knowledge on the use of analytical tools and
methodologies for marketing decision-making. The
course also aims to improve analytical skills and
knowledge of the students. Finally, the course will
discuss how to integrate big data processing, machine
learning, artificial intelligence, and algorithms into
marketing processes.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 911 Marketing Analytics |
3 Credits |
This course is designed to provide students with applied
knowledge on the use of analytical tools and
methodologies for marketing decision-making. The
course also aims to improve analytical skills and
knowledge of the students. Finally, the course will discuss
how to integrate big data processing, machine learning,
artificial intelligence, and algorithms into marketing
processes.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 919 Trade & B2B Marketing |
1.5 Credits |
Although the majority of the market is B2B, marketing
discipline is basically interested in B2C. B2B marketing
focuses on fewer customers, sells with bigger lots & has a
longer sales cycle. We will focus on characteristics &
methods of B2B marketing. Working with sectors & verticals,
adopting a UBP approach rather than a USP approach,
relationship marketing are basic differences that will be
discussed. Since auctions are won or lost at auction
requirements preparation stage, a longer view will be
explained for the marketing process. We will discuss Trade
marketing which will mainly focus on selling to Retailer
channels.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
Trade & B2B Marketing |
1.5 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 951 International Marketing Strategy |
1.5 Credits |
This course aims to familiarize graduate students with
the principles and complexities of developing and executing
marketing strategies in the global business environment. It
is a problem-solving-oriented course designed for Executive
MBA students who expect to undertake challenging marketing
assignments. In a nutshell, the objective of the course is
to present a systematic application of strategic marketing
in the global environment. The focus of the course is on
the formulation of comprehensive marketing strategies. While
the course focuses on North American, Japanese and European
multinationals competing in global industries, it also pays
special attention to globalizing emerging economy firms. The
course is designed for students to develop a critical
appreciation of the forces, both external and internal, that
are increasingly shaping the marketing function in the
global economy in order to recognize, analyze, and evaluate
marketing problems encountered in global business
operations.
|
Last Offered Terms |
Course Name |
SU Credit |
Spring 2023-2024 |
International Marketing Strategy |
1.5 |
Spring 2020-2021 |
International Marketing Strategy |
1.5 |
Spring 2019-2020 |
International Marketing Strategy |
1.5 |
Spring 2018-2019 |
International Marketing Strategy |
1.5 |
Spring 2017-2018 |
International Marketing Strategy |
1.5 |
Spring 2016-2017 |
International Marketing Strategy |
1.5 |
Summer 2015-2016 |
International Marketing Strategy |
1.5 |
Summer 2014-2015 |
International Marketing Strategy |
1.5 |
Summer 2013-2014 |
International Marketing Strategy |
1.5 |
Summer 2012-2013 |
International Marketing Strategy |
1.5 |
Summer 2011-2012 |
International Marketing Strategy |
3 |
Summer 2010-2011 |
International Marketing Strategy |
3 |
Summer 2009-2010 |
International Marketing Strategy |
3 |
Summer 2008-2009 |
International Marketing Strategy |
3 |
Summer 2007-2008 |
International Marketing Strategy |
3 |
Summer 2006-2007 |
International Marketing Strategy |
3 |
Summer 2005-2006 |
International Marketing Strategy |
3 |
Summer 2004-2005 |
International Marketing Strategy |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 953 Consumer Behavior |
1.5 Credits |
Consumer behavior (CB) is the study of consumers' responses
to products and services and the way products and
services are marketed. Managers who really understand their
consumers can develop effective and efficient marketing
strategies and programs that foster sustainable competitive
advantages for their firm. This course is designed to focus
on how consumers acquire, remember and use information
about products and services, their decision making process
and how these and other CB concepts can be used by
managers to develop effective strategies and
implementations. The format of the course will be a
combination of lectures, in-class case discussions and
assignments.
|
Last Offered Terms |
Course Name |
SU Credit |
Summer 2014-2015 |
Consumer Behavior |
1.5 |
Summer 2013-2014 |
Consumer Behavior |
1.5 |
Summer 2004-2005 |
Consumer Behavior |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 955 Managing Marketing Performance |
3 Credits |
The course presents an integrative examination of
industrial marketing. It reviews the environment of
industrial marketing and examines each of the major
types of industrial customers. Evaluating the organizational
buying process, assessing marketing opportunities, analyzing
marketing interface with manufacturing research and
development and reviewing the marketing mix are part of the
course discussion. Through case analysis, the students
examine techniques for evaluating industrial marketing
strategy and performance by utilizing marketing control
systems and marketing profitability analysis.
|
Last Offered Terms |
Course Name |
SU Credit |
Summer 2005-2006 |
Managing Marketing Performance |
3 |
Summer 2004-2005 |
Managing Marketing Performance |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 9 ECTS (9 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 957 Pricing and Revenue Management |
1.5 Credits |
Pricing is one of the most powerful levers a company
can use to affect revenues and profits. It is also the
least understood. Revenue management (RM) is the art
and science of price-driven profit optimization.
The objectives of this course are to teach how to identify
opportunities for dynamic pricing and revenue management,
and diagnose profitable applicability for a specific
business or industry; tactical tools and frameworks for
implementing RM principles; providing decision support
in various industries; and examples of current RM practices
in various industries.
|
Last Offered Terms |
Course Name |
SU Credit |
Fall 2016-2017 |
Pricing and Revenue Management |
1.5 |
Fall 2015-2016 |
Pricing and Revenue Management |
1.5 |
Summer 2013-2014 |
Pricing and Revenue Management |
1.5 |
Fall 2013-2014 |
Pricing and Revenue Management |
1.5 |
Summer 2012-2013 |
Pricing and Revenue Management |
1.5 |
Summer 2011-2012 |
Pricing and Revenue Management |
1.5 |
Summer 2010-2011 |
Pricing and Revenue Management |
1.5 |
Summer 2009-2010 |
Pricing and Revenue Management |
1.5 |
Summer 2008-2009 |
Pricing and Revenue Management |
1.5 |
Summer 2007-2008 |
Pricing and Revenue Management |
1.5 |
Summer 2006-2007 |
Pricing and Revenue Management |
3 |
Summer 2005-2006 |
Pricing and Revenue Management |
3 |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|
MKTG 963 Corporate Social Responsibility |
1.5 Credits |
This course aims to provide students about the
evolution of the concept of corporate social
responsibility (CSR), the international diversity in the
philosophy of CSR, current marketing approaches
about the impact and possible future aspects of CSR.
It analyzes the motivations and effectiveness of CSR in
the field of marketing and reviews perspectives on the
relationship of CSR with the current social and
economic issues. In this course, sustainable practices
of CSR principles are discussed through cases.
|
Last Offered Terms |
Course Name |
SU Credit |
|
Prerequisite: __ |
Corequisite: __ |
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year) |
General Requirements: |
|
|