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Code IE 48001
Term 201602
Title Special Topics in IE:Managing New Product Development
Faculty Faculty of Engineering and Natural Sciences
Subject Industrial Engineering(IE)
SU Credit 3
ECTS Credit 5.00 / 5.00 ECTS (for students admitted in the 2013-14 Academic Year or following years)
Instructor(s) Memet Unsal memetunsal@sabanciuniv.edu,
Detailed Syllabus
Language of Instruction English
Level of Course Undergraduate
Type of Course Click here to view.
Prerequisites
(only for SU students)
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Mode of Delivery Interactive lecture,Workshop
Planned Learning Activities Interactive,Learner centered,Communicative,Discussion based learning,Project based learning,Task based learning,Simulation
Content

Objective

The mission of this course is to give the student a thorough understanding of the processes that go into the development of a new product. The question of what it takes to turn an idea into a product is asked and detailed project management tools are examined as they relate to new product development (NPD). As case study, the Fast Moving Consumer Goods (FMCG) industry is examined. The intent of the course is to give the student a good understanding of the topics by providing real life examples and to always question and provide the logic behind decisions in real life scenarios. In comparison to established industries, new ways of NPD are also examined. With manufacturing and prototyping methods more easily accessible to individuals and small startups, emerging trends in NPD are discussed with examples of open collaboration, cross-discipline partnerships, new habits of working, creation, and obtaining funding which lead to innovative new products.

The students are expected to work on a new product idea of their own choice in groups of ideally three people. Every week, there will be time during the class to apply the theory of new product development and project management to their ideas. Outside of class, they will research their market, talk to experts, strategize on how to bring their idea to life, and ideally spend some time on the field. The outcome will be presented by each group during the midterm. Between midterm and finals, they will learn about some of the fundamental tools of entrepreneurship. They will apply these tools to their new product ideas and present the outcome during their final presentation.
It is the wish of the lecturer to give the student a healthy mix of theory, real life examples and success stories, a glimpse into emerging trends in the world and hopefully inspiration for career choice.

Learning Outcome

Understand New Product Development (NPD) processes

Learn project management tools as they relate to NPD
Simulate a NPD project using the project management tools learned in the course
Get a good understanding of new trends in NPD

Programme Outcomes
 
Common Outcomes For All Programs
1 Understand the world, their country, their society, as well as themselves and have awareness of ethical problems, social rights, values and responsibility to the self and to others. 4
2 Understand different disciplines from natural and social sciences to mathematics and art, and develop interdisciplinary approaches in thinking and practice. 3
3 Think critically, follow innovations and developments in science and technology, demonstrate personal and organizational entrepreneurship and engage in life-long learning in various subjects. 5
4 Communicate effectively in Turkish and English by oral, written, graphical and technological means. 5
5 Take individual and team responsibility, function effectively and respectively as an individual and a member or a leader of a team; and have the skills to work effectively in multi-disciplinary teams. 5
Common Outcomes ForFaculty of Eng. & Natural Sci.
1 Possess sufficient knowledge of mathematics, science and program-specific engineering topics; use theoretical and applied knowledge of these areas in complex engineering problems. 5
2 Identify, define, formulate and solve complex engineering problems; choose and apply suitable analysis and modeling methods for this purpose. 5
3 Develop, choose and use modern techniques and tools that are needed for analysis and solution of complex problems faced in engineering applications; possess knowledge of standards used in engineering applications; use information technologies effectively. 5
4 Ability to design a complex system, process, instrument or a product under realistic constraints and conditions, with the goal of fulfilling specified needs; apply modern design techniques for this purpose. 4
5 Design and conduct experiments, collect data, analyze and interpret the results to investigate complex engineering problems or program-specific research areas. 5
6 Knowledge of business practices such as project management, risk management and change management; awareness on innovation; knowledge of sustainable development. 5
7 Knowledge of impact of engineering solutions in a global, economic, environmental, health and societal context; knowledge of contemporary issues; awareness on legal outcomes of engineering solutions; understanding of professional and ethical responsibility. 5
1 Use mathematics (including derivative and integral calculations, probability and statistics), basic sciences, computer and programming, and electronics engineering knowledge to design and analyze complex electronic circuits, instruments, software and electronics systems with hardware/software.
2 Analyze and design communication networks and systems, signal processing algorithms or software using advanced knowledge on differential equations, linear algebra, complex variables and discrete mathematics.
1 Applying fundamental and advanced knowledge of natural sciences as well as engineering principles to develop and design new materials and establish the relation between internal structure and physical properties using experimental, computational and theoretical tools.
2 Merging the existing knowledge on physical properties, design limits and fabrication methods in materials selection for a particular application or to resolve material performance related problems.
3 Predicting and understanding the behavior of a material under use in a specific environment knowing the internal structure or vice versa.
Industrial Engineering Program Outcomes Area Electives
1 Formulate and analyze problems in complex manufacturing and service systems by comprehending and applying the basic tools of industrial engineering such as modeling and optimization, stochastics, statistics. 4
2 Design and develop appropriate analytical solution strategies for problems in integrated production and service systems involving human capital, materials, information, equipment, and energy. 5
3 Implement solution strategies on a computer platform for decision-support purposes by employing effective computational and experimental tools. 3
Assessment Methods and Criteria
  Percentage (%)
Group Project 30
Written Report 40
Presentation 30
Recommended or Required Reading
Readings

+The Internet of Things, MIT Technology Review, Business Report, July ? August 2014
+Tech Startups, The Economist Special Report, January 18th 2014
+Research and Innovation Performance in Turkey - Country Profile, EU Publication 2013
+Project Manager: Mastering the Art of Delivery in Project Management, Financial Times/ Prentice Hall; 1 edition (7 April 2005)