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Course Catalog

OPIM 408 Retail Operations and Marketing Analytics 3 Credits
This course aims to provide a thorough understanding of the main functions of retail operations and marketing analytics. In the first part of the course, we will deal with the two major themes of retail operations: assortment planning and product life cycle planning. In assortment planning, the goal is to learn how to determine the set of products a retailer should carry for a store, and how to manage inventory levels of each product in a store. In product life cycle planning, the objective is to arm students with an overall understanding of forecasting, inventory management, and markdown pricing. We will also discuss how to make data-driven decisions in retail operations. In the second part of the course, we will discuss how to summarize marketing data in MS Excel. We will then learn how to estimate demand and make pricing decisions by using MS Excel. Then, we will study how to develop forecasting methods with MS Excel. We, finally turn our attention to market basket and RFM analyses.
Last Offered Terms Course Name SU Credit
Spring 2022-2023 Retail Operations and Marketing Analytics 3
Spring 2021-2022 Retail Operations and Marketing Analytics 3
Spring 2020-2021 Retail Operations and Marketing Analytics 3
Spring 2019-2020 Retail Operations and Marketing Analytics 3
Fall 2012-2013 Business Intelligence & Marketing Analytics 3
Spring 2011-2012 Business Intelligence & Marketing Analytics 3
Prerequisite: __
Corequisite:
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: