Course Catalog

MKTG 410 Social Media Marketing	3 Credits
The course covers a practical method to create viral content (STEPPS), components of social influence (influentials, social networks), social media analytics tools such as textual mining and effects of social media on consumers. Several cases would be a major component of this course.
Last Offered Terms Course Name SU Credit Spring 2021-2022 Social Media Marketing 3 Fall 2021-2022 Social Media Marketing 3 Spring 2020-2021 Social Media Marketing 3 Fall 2020-2021 Social Media Marketing 3 Spring 2019-2020 Social Media Marketing 3 Summer 2017-2018 Social Media and Search Marketing Analytics 3 Summer 2015-2016 Social Media and Search Marketing Analytics 3 Summer 2014-2015 Social Media and Search Marketing Analytics 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: