Course Catalog
MKTG 406 Brand Management | 3 Credits | ||||||||||||||||||||||||||||||||||||||||||||||||
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This course is designed to provide the students with a fundamental understanding of how to build and manage brands. Within this context, key issues in building effective brand strategies will be covered, providing students with a sound theoretical basis to make better branding decisions. The applications of theory (via cases, class discussions, etc.) will be stressed. | |||||||||||||||||||||||||||||||||||||||||||||||||
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Prerequisite: MKTG 301 - Undergraduate - Min Grade D | |||||||||||||||||||||||||||||||||||||||||||||||||
Corequisite: __ | |||||||||||||||||||||||||||||||||||||||||||||||||
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | |||||||||||||||||||||||||||||||||||||||||||||||||
General Requirements: | |||||||||||||||||||||||||||||||||||||||||||||||||