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Course Catalog

MKTG 406 Brand Management 3 Credits
This course is designed to provide the students with a fundamental understanding of how to build and manage brands. Within this context, key issues in building effective brand strategies will be covered, providing students with a sound theoretical basis to make better branding decisions. The applications of theory (via cases, class discussions, etc.) will be stressed.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Brand Management 3
Spring 2022-2023 Brand Management 3
Spring 2021-2022 Brand Management 3
Spring 2020-2021 Brand Management 3
Spring 2018-2019 Brand Management 3
Spring 2017-2018 Brand Management 3
Spring 2014-2015 Brand Management 3
Spring 2013-2014 Brand Management 3
Fall 2013-2014 Brand Management 3
Fall 2011-2012 Brand Management 3
Fall 2010-2011 Brand Management 3
Fall 2009-2010 Brand Management 3
Fall 2008-2009 Brand Management 3
Fall 2007-2008 Brand Management 3
Fall 2006-2007 Brand Management 3
Prerequisite: MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: