Course Catalog
| MKTG 401 Marketing Research | 3 Credits | |||||||||||||||||||||||||||||||||||||||||||||
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| This course covers planning, designing, conducting, and interpreting marketing research. All the concepts taught will be put in practice through team projects. The practical applications are intended to create an understanding of how market information can be used in solving marketing problems and designing marketing strategy. | ||||||||||||||||||||||||||||||||||||||||||||||
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| Prerequisite: MKTG 301 - Undergraduate - Min Grade D | ||||||||||||||||||||||||||||||||||||||||||||||
| Corequisite: __ | ||||||||||||||||||||||||||||||||||||||||||||||
| ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year) | ||||||||||||||||||||||||||||||||||||||||||||||
| General Requirements: | ||||||||||||||||||||||||||||||||||||||||||||||