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Culture is a crucial variable in the advertisement business.
Conversely, advertising has shaped contemporary cultures and
economies. This course will explore the history and place
of advertising in today's world, on the one hand, and the
place of "culture" in advertisements, on the other.
Particular emphasis will be placed on representations of
social class, gender, sexuality, religion, ethnicity,
race, and national identity in advertisements. Case
materials will be drawn primarily from contemporary
Turkish advertising, with additional examples
from other time periods and other countries.
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