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Course Catalog

MKTG 501 Marketing Management 3 Credits
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Marketing Management 3
Fall 2022-2023 Marketing Management 3
Fall 2021-2022 Marketing Management 3
Fall 2020-2021 Marketing Management 3
Fall 2019-2020 Marketing Management 3
Fall 2018-2019 Marketing Management 3
Fall 2017-2018 Marketing Management 3
Fall 2016-2017 Marketing Management 3
Fall 2015-2016 Marketing Management 3
Fall 2014-2015 Marketing Management 3
Fall 2013-2014 Marketing Management 3
Spring 2012-2013 Marketing Management 3
Spring 2011-2012 Marketing Management 3
Spring 2010-2011 Marketing Management 3
Spring 2009-2010 Marketing Management 3
Spring 2008-2009 Marketing Management 3
Spring 2007-2008 Marketing Management 3
Spring 2006-2007 Marketing Management 3
Spring 2005-2006 Marketing Management 3
Spring 2004-2005 Marketing Management 3
Spring 2003-2004 Product Management (GSM502) 3
Spring 2002-2003 Product Management (GSM502) 3
Spring 2001-2002 Product Management (GSM502) 3
Spring 2000-2001 Product Management (GSM502) 3
Spring 1999-2000 Product Management (GSM502) 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 507 Sales Management 1.5 Credits
The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Sales Management 1.5
Spring 2022-2023 Sales Management 1.5
Spring 2021-2022 Sales Management 1.5
Spring 2020-2021 Sales Management 1.5
Spring 2019-2020 Sales Management 1.5
Spring 2016-2017 Sales Management 1.5
Summer 2015-2016 Sales Management 1.5
Summer 2014-2015 Sales Management 1.5
Summer 2013-2014 Sales Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 511 Advertising and Promotion 3 Credits
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include advertising, sales promotion, public relations, point-of-purchase communications, interactive marketing, and personal selling.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Advertising and Promotion 3
Spring 2021-2022 Integrated Marketing Communications 3
Spring 2020-2021 Integrated Marketing Communications 3
Spring 2017-2018 Integrated Marketing Communications 3
Prerequisite: (MKTG 501 - Masters - Min Grade D)
or (MKTG 501 - Doctorate - Min Grade D)
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 512 Marketing Channel Management and Retailing 3 Credits
The subject of this course is the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. The course addresses how manufacturers and channel members (e.g., wholesalers, distributors, retailers) interact, cooperate, and compete as the distribution environment becomes ever more complex.
Last Offered Terms Course Name SU Credit
Spring 2022-2023 Marketing Channel Management and Retailing 3
Spring 2021-2022 Marketing Channel Management and Retailing 3
Spring 2020-2021 Marketing Channel Management and Retailing 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 514 Marketing Analytics 3 Credits
Marketing analytics is a set of tools (conceptual models, statistical techniques, and optimization software) designed to translate data into actionable marketing strategies. This course prepares students to kick start their career in a marketing analytics position within a big or small corporation, a marketing research company, or a consulting firm. To do so, in this course, students get hands-on experience with real-world data and be equipped with marketing analytics tools ready for their current or future jobs.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Marketing Analytics 3
Spring 2022-2023 Marketing Analytics 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 521 Marketing Research Methods 3 Credits
This course provides a research perspective on advanced marketing research methods and analytical techniques. Topics include problem formulation; research design, data collection and analysis, managerial report writing. Students will acquire experience by developing and executing their own marketing research project using computerized analytical techniques.
Last Offered Terms Course Name SU Credit
Spring 2014-2015 Marketing Research Methods 3
Spring 2013-2014 Marketing Research Methods 3
Fall 2012-2013 Marketing Research Methods 3
Spring 2010-2011 Marketing Research Methods 3
Fall 2009-2010 Marketing Research Methods 1.5
Fall 2008-2009 Marketing Research Methods 1.5
Fall 2007-2008 Marketing Research Methods 1.5
Fall 2006-2007 Marketing Research Methods 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 522 Brand Management 3 Credits
Branding has become a very critical tool for achieving and maintaining success in marketing. This course is designed to focus on the strategic brand management process and will cover concepts/issues/approaches in building, measuring and managing brand equity. Hence, the objective will be to get an in-depth understanding of branding and strategic brand management and their applications in practice. The format of the course will be a combination of lectures, in-class case discussions and assignments.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Brand Management 3
Spring 2019-2020 Brand Management 3
Spring 2018-2019 Brand Management 3
Spring 2014-2015 Brand Management 3
Spring 2013-2014 Brand Management 3
Spring 2012-2013 Brand Management 3
Fall 2011-2012 Brand Management 3
Fall 2010-2011 Brand Management 1.5
Fall 2009-2010 Brand Management 1.5
Fall 2008-2009 Brand Management 1.5
Fall 2007-2008 Brand Management 1.5
Fall 2006-2007 Brand Management 1.5
Fall 2005-2006 Brand Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 523 International Marketing 1.5 Credits
This course aims to familiarize graduate students with the principles and complexities of developing and executing marketing strategies in the global business environment. It is a problem-solving-oriented course designed for MBA students who expect to undertake challenging marketing assignments. In a nutshell, the objective of the course is to present a systematic application of strategic marketing in the global environment. The focus of the course is on the formulation of comprehensive marketing strategies. While the course focuses on North American, Japanese and European multinationals competing in global industries, it also pays special attention to globalizing emerging economy firms. The course is designed for students to develop a critical appreciation of the forces, both external and internal, that are increasingly shaping the marketing function in the global economy in order to recognize, analyze, and evaluate marketing problems encountered in global business operations.
Last Offered Terms Course Name SU Credit
Spring 2018-2019 International Marketing 1.5
Spring 2017-2018 International Marketing 1.5
Spring 2016-2017 International Marketing 1.5
Summer 2015-2016 International Marketing 1.5
Spring 2014-2015 International Marketing 1.5
Spring 2013-2014 International Marketing 1.5
Spring 2012-2013 International Marketing 1.5
Spring 2011-2012 International Marketing 1.5
Spring 2010-2011 International Marketing 1.5
Spring 2009-2010 International Marketing 1.5
Spring 2008-2009 International Marketing 1.5
Spring 2007-2008 International Marketing 1.5
Fall 2006-2007 International Marketing 1.5
Fall 2005-2006 International Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 524 Marketing Strategy 3 Credits
This module focuses on the fundamentals of effective marketing strategy design and execution. It develops the skills and experience in market analysis, objective setting, marketing strategy formulation and implementation in a set of realistic marketing situations provided provided by a computer simulation game-MARKSTRAT-performed by teams of 3-4 students.
Last Offered Terms Course Name SU Credit
Spring 2017-2018 Marketing Strategy 3
Spring 2016-2017 Marketing Strategy 3
Fall 2016-2017 Marketing Strategy 3
Summer 2015-2016 Marketing Strategy 3
Fall 2015-2016 Marketing Strategy 3
Fall 2012-2013 Marketing Strategy 3
Fall 2011-2012 Marketing Strategy 3
Fall 2010-2011 Marketing Strategy 3
Fall 2009-2010 Marketing Strategy 3
Spring 2008-2009 Marketing Strategy 3
Spring 2007-2008 Marketing Strategy 3
Spring 2006-2007 Marketing Strategy 3
Spring 2005-2006 Marketing Strategy 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 525 Consumer Behavior 3 Credits
Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their decision making process and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Consumer Behavior 3
Spring 2022-2023 Consumer Behavior 3
Spring 2021-2022 Consumer Behavior 3
Spring 2018-2019 Consumer Behavior 3
Spring 2017-2018 Consumer Behavior 3
Spring 2016-2017 Consumer Behavior 3
Spring 2015-2016 Consumer Behavior 3
Fall 2014-2015 Consumer Behavior 3
Fall 2013-2014 Consumer Behavior 3
Fall 2012-2013 Consumer Behavior 3
Fall 2011-2012 Consumer Behavior 3
Fall 2010-2011 Consumer Behavior 3
Fall 2009-2010 Consumer Behavior 1.5
Spring 2005-2006 Consumer Behavior 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 526 Customer Relations Management 1.5 Credits
This module is designed to develop an understanding of the emerging importance of customers in today's business environment and the constituents of the Customer Relationship Management (CRM) systems. To this end, the module begins by discussing the forces that paved the way to customer-centric business strategies. Elemental characteristics of a customer-centric business are introduced and associated business processes are identified. The module then concentrates on these pillars of CRM and the central issues in the design of a successful CRM implementation.
Last Offered Terms Course Name SU Credit
Spring 2005-2006 Customer Relations Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 527 Pricing in Marketing 3 Credits
Pricing decision is one of the most important marketing decisions. Factors related to both the supply side (e.g., cost structure) and the consumer side (e.g., perceived value, willingness to pay) should be considered in setting prices. The first part of the course provides an overview of how both types of factors effect pricing decisions. Unlike economic and financial approaches to pricing, a greater emphasis is given to behavioral drivers and understanding the demand side. The course coverage includes value pricing, price customization, price bundling, price presentation strategies, and sales promotions. Course evaluation includes participation in class discussions, project presentation, and written exam.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Pricing in Marketing 3
Spring 2015-2016 Pricing in Marketing 3
Summer 2013-2014 Pricing in Marketing 3
Fall 2011-2012 Pricing in Marketing 3
Spring 2006-2007 Pricing in Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 528 Online Communication and Social Media 3 Credits
This course will combine the theories and practies of online communication and experiential foundations for making efficient decisions and judgements. This class requires the active participations of stıdents and a willingness to focus on social media and understand its landscape. Individuals will develop personal skills on leading digital communities. Participants will learn how to organize, implement and execute a persuasive social media or digital PR campaign. This course will enable diligent students to understand the internet and social media monitoring systems and analyze the results. This class delves into systematic studies of digital PR and online reputation management methods. As a result, those who complete this course will know how to use channels of social media and online communication opportunities productively and organize groups to accomplish desired goals.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Online Communication and Social Media 3
Spring 2020-2021 Online Communication and Social Media 3
Spring 2019-2020 Online Communication and Social Media 3
Fall 2012-2013 Online Communication and Social Media 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 529 Digital Marketing 3 Credits
This course examines the emergence of the new digital markets as well as how traditional markets are affected by the widespread use of information communication technology by consumers and businesses. Internet business models, trends, strategies, and technologies are covered.
Last Offered Terms Course Name SU Credit
Spring 2022-2023 Digital Marketing 3
Fall 2016-2017 Digital Marketing 3
Fall 2015-2016 Digital Marketing 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 530 “Big Picture” Marketing Strategy 1.5 Credits
Big Picture integrated framework and simulated cases are employed in bridging the gap between marketing strategy concepts and competitive strategy design. The Big Picture integrates strategy development and execution in order to maximize the efficiency of marketing investments. The framework seeks to identify the fundamental relationships linking the target customer, the benefits that customer seeks, the behavioral change resulting from a change in beliefs, and the financial impact of specific behavioral changes.
Last Offered Terms Course Name SU Credit
Fall 2014-2015 “Big Picture” Marketing Strategy 1.5
Fall 2013-2014 “Big Picture” Marketing Strategy 1.5
Prerequisite: (MKTG 501 - Doctorate - Min Grade D
or MKTG 501 - Masters - Min Grade D)
or MKTG 301 - Undergraduate - Min Grade D
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 591 Special Topics in Marketing 1 1.5 Credits
These courses focus on particular topics and / or perspectives within their respective domains. The aim is to provide an in-depth review and assessment of the research and conceptual literature within chosen topics and / or theoretical perspectives. Students are expected to gain a thorough appreciation of the past developments in and the current state of research within the central foci of the course and be able to develop research agendas to motivate and guide their future work.
Last Offered Terms Course Name SU Credit
Summer 2014-2015 Special Topics in Marketing 1 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 592 Special Topics in Marketing 2 1.5 Credits
These courses focus on particular topics and / or perspectives within their respective domains. The aim is to provide an in-depth review and assessment of the research and conceptual literature within chosen topics and / or theoretical perspectives. Students are expected to gain a thorough appreciation of the past developments in and the current state of research within the central foci of the course and be able to develop research agendas to motivate and guide their future work.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 595 Special Topics in Marketing 3 3 Credits
These courses focus on particular topics and / or perspectives within their respective domains. The aim is to provide an in-depth review and assessment of the research and conceptual literature within chosen topics and / or theoretical perspectives. Students are expected to gain a thorough appreciation of the past developments in and the current state of research within the central foci of the course and be able to develop research agendas to motivate and guide their future work.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 596 Special Topics in Marketing 4 3 Credits
These courses focus on particular topics and / or perspectives within their respective domains. The aim is to provide an in-depth review and assessment of the research and conceptual literature within chosen topics and / or theoretical perspectives. Students are expected to gain a thorough appreciation of the past developments in and the current state of research within the central foci of the course and be able to develop research agendas to motivate and guide their future work.
Last Offered Terms Course Name SU Credit
Spring 2006-2007 Special Topics in Marketing 4 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 801 Marketing Management 3 Credits
Course objectives are 1) Familiarizing participants with marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; 2) Developing skills to apply these concepts and methods in market analysis, marketing strategy development and implementation design through developing a complete marketing plan in a real market environment.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Marketing Management 3
Fall 2022-2023 Marketing Management 3
Fall 2021-2022 Marketing Management 3
Fall 2020-2021 Marketing Management 3
Spring 2019-2020 Marketing Management 3
Fall 2019-2020 Marketing Management 3
Spring 2018-2019 Marketing Management 3
Fall 2017-2018 Marketing Management 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 804 Digital Marketing Strategy 3 Credits
This course focuses on how brands can reach consumer networks, build strong customer relationships and influence the digital pathway to purchase. Applying a digital marketing strategy in five steps, the course aims to provide practical examples on how products, ideas and behaviors spread and become popular. Digital advertising mix channels will be introduced and its principles will be covered. Finally, measurement and monitoring of digital marketing activities and agile marketing elements and their effects will be discussed.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Digital Marketing Strategy 3
Spring 2022-2023 Digital Marketing 3
Spring 2020-2021 Digital Marketing 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 805 Retail Management 1.5 Credits
The objective of this course is to introduce the broad spectrum of retailing and examine key strategic issues of retailing. Within this scope, critical critical success factors in retailing will be discussed with a strategic perspective along with financial considerations and store management issues. Main topics to be covered will be retailing strategy, merchandise management and store management.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Retail Management 1.5
Spring 2020-2021 Retail Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 807 Sales Management 1.5 Credits
Sales Management The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Sales Management 1.5
Spring 2022-2023 Sales Management 1.5
Spring 2021-2022 Sales Management 1.5
Spring 2020-2021 Sales Management 1.5
Spring 2019-2020 Sales Management 1.5
Spring 2018-2019 Sales Management 1.5
Spring 2017-2018 Sales Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 808 Advertising and Promotion 3 Credits
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include a advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Integrated Marketing Communications 3
Spring 2020-2021 Integrated Marketing Communications 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 809 Branding and Agile Product Development 3 Credits
As a result of Globalization, supply is higher than demand in most of the sectors. It is easier to sell your products all over the world with the support of developments in digitalization. Disruptive innovations & these factors that intensifies competition many folds will shorten life cycles of products. In order to overcome these challenges, product development should be much more customer oriented, should forecast tomorrow's demand early and be fast. In this course we will discuss about, understanding customer needs and pain points, customer - product development close coordination, positioning products by keeping in mind customer’s functional, social & emotional needs and improving brand value by using all these factors.
Last Offered Terms Course Name SU Credit
Spring 2017-2018 Big Picture Strategic Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 811 Marketing Analytics 3 Credits
This course is designed to provide students with applied knowledge on the use of analytical tools and methodologies for marketing decision-making. The course also aims to improve analytical skills and knowledge of the students. Finally, the course will discuss how to integrate big data processing, machine learning, artificial intelligence, and algorithms into marketing processes.
Last Offered Terms Course Name SU Credit
Spring 2018-2019 Value Based Marketing and Brand Strategy 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 819 Trade & B2B Marketing 1.5 Credits
Although the majority of the market is B2B, marketing discipline is basically interested in B2C. B2B marketing focuses on fewer customers, sells with bigger lots & has a longer sales cycle. We will focus on characteristics & methods of B2B marketing. Working with sectors & verticals, adopting a UBP approach rather than a USP approach, relationship marketing are basic differences that will be discussed. Since auctions are won or lost at auction requirements preparation stage, a longer view will be explained for the marketing process. We will discuss Trade marketing which will mainly focus on selling to Retailer channels.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Trade & B2B Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 823 International Marketing 1.5 Credits
International Marketing This course aims to familiarize graduate students with the principles and complexities of developing and executing marketing strategies in the global business environment. It is a problem-solving-oriented course designed for MBA students who expect to undertake challenging marketing assignments. In a nutshell, the objective of the course is to present a systematic application of strategic marketing in the global environment. The focus of the course is on the formulation of comprehensive marketing strategies. While the course focuses on North American, Japanese and European multinationals competing in global industries, it also pays special attention to globalizing emerging economy firms. The course is designed for students to develop a critical appreciation of the forces, both external and internal, that are increasingly shaping the marketing function in the global economy in order to recognize, analyze, and evaluate marketing problems encountered in global business operations.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 International Marketing 1.5
Spring 2022-2023 International Marketing 1.5
Spring 2021-2022 International Marketing 1.5
Spring 2020-2021 International Marketing 1.5
Spring 2019-2020 International Marketing 1.5
Spring 2018-2019 International Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 824 Marketing Strategy 3 Credits
Marketing Strategy This module focuses on the fundamentals of effective marketing strategy design and execution. It develops the skills and experience in market analysis, objective setting, marketing strategy formulation and implementation in a set of realistic marketing situations provided provided by a computer simulation game-MARKSTRAT-performed by teams of 3-4 students.
Last Offered Terms Course Name SU Credit
Spring 2018-2019 Marketing Strategy 3
Spring 2017-2018 Marketing Strategy 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 825 Consumer Behavior 3 Credits
Consumer Behavior Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their decision making process and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments.
Last Offered Terms Course Name SU Credit
Spring 2018-2019 Consumer Behavior 3
Spring 2017-2018 Consumer Behavior 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 826 Consumption in the Digital Age 3 Credits
Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. The use of mobile devices by consumers and the accompanying response by retailers is altering the retail environment. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their offline and online decision making processes and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments
Last Offered Terms Course Name SU Credit
Spring 2019-2020 Consumption in the Digital Age 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 853 Consumer Behavior 1.5 Credits
Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their decision making process and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments.
Last Offered Terms Course Name SU Credit
Spring 2020-2021 Consumer Behavior 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 860 Applications in Digital Marketing 1.5 Credits
Within the scope of this course; Management of digital marketing channels (purchasing and implementation), measurement of effectiveness and reporting will be discussed in practice. Paid media purchasing and optimization will be explained over environments such as search engines, digital advertising channels (programmatic) and social media networks. In addition, effective techniques on design thinking processes and user experience design will be discussed. The content will be covered with cases and applications.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 861 Mobile Marketing and Mobile Applications 1.5 Credits
Growing smartphone penetration combined with advances in wireless technology has created a new channel with unique features for marketers. These features include accessibility at any place, any time, customization to a granular level, location and time sensitivity and availability of the back-response option with the ability to generate high response rates. In addition, the limited screen size of mobile phones and the short attention span of mobile consumers have prompted companies to shift their business strategy from 'desktop first' to 'mobile first'. This course discusses this new channel and its unique features along with the changing business strategies and consumer behavior due to this channel.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 862 Marketing in Entertainment, Fashion, and Art 1.5 Credits
This course focuses on marketing decisions in the entertainment, fashion, sports and arts industries. By means of in-depth case studies, it addresses a variety of marketing topics including sponsorships, offering digital content to consumers, creating branded content, and marketing of fashion, artistic, and creative products. In addition it discusses the effects of technology and digitalization in these industries.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 863 Corporate Social Responsibility 1.5 Credits
This course aims to provide students about the evolution of the concept of corporate social responsibility (CSR), the international diversity in the philosophy of CSR, current marketing approaches about the impact and possible future aspects of CSR. It analyzes the motivations and effectiveness of CSR in the field of marketing and reviews perspectives on the relationship of CSR with the current social and economic issues. In this course, sustainable practices of CSR principles are discussed through cases.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 901 Marketing Management 3 Credits
Marketing concepts and methods used in processes that integrate innovative and productive capabilities of a firm into its products and services in light of its customers' needs, market challenges, and company objectives; the application of these concepts and methods in market analysis, marketing strategy development, and implementation design through the development of a complete marketing plan in a real market environment.
Last Offered Terms Course Name SU Credit
Fall 2023-2024 Marketing Management 3
Fall 2022-2023 Marketing Management 3
Fall 2021-2022 Marketing Management 3
Fall 2020-2021 Marketing Management 3
Fall 2019-2020 Marketing Management 3
Spring 2018-2019 Marketing Management 3
Fall 2018-2019 Marketing Management 3
Spring 2017-2018 Marketing Management 3
Fall 2017-2018 Marketing Management 3
Fall 2016-2017 Marketing Management 3
Spring 2015-2016 Marketing Management 3
Fall 2015-2016 Marketing Management 3
Spring 2014-2015 Marketing Management 3
Spring 2013-2014 Marketing Management 3
Fall 2013-2014 Marketing Management 3
Summer 2012-2013 Marketing Management 3
Fall 2012-2013 Marketing Management 3
Fall 2011-2012 Marketing Management 3
Fall 2010-2011 Marketing Management 3
Fall 2009-2010 Marketing Management 3
Fall 2008-2009 Marketing Management 3
Fall 2007-2008 Marketing Management 3
Fall 2006-2007 Marketing Management 3
Fall 2005-2006 Marketing Management 3
Fall 2004-2005 Marketing Management 3
Spring 2004-2005 Marketing Management (GSM532) 3
Spring 2003-2004 Marketing Management (GSM532) 3
Summer 2002-2003 Marketing Management (GSM532) 3
Spring 2002-2003 Marketing Management (GSM532) 3
Summer 2001-2002 Marketing Management (GSM532) 3
Spring 2001-2002 Marketing Management (GSM532) 3
Spring 2000-2001 Marketing Management (GSM532) 3
Prerequisite: __
Corequisite: __
ECTS Credit: 9 ECTS (9 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 902 Marketing Strategy 1.5 Credits
Marketing strategy course is on the fundamentals of effective marketing strategy design and execution considering the interdisciplinary nature and the contextual character of strategic marketing decisions. This course directs special attention to (a) how markets function and evolve; (b) how customers really behave; (c) how firms relate to their markets; (d) how the effective marketing strategy impact on organizational performance and societal welfare, and (e) how the functional dimensions of marketing strategy might be shaped in the globalizing, converging and connected knowledge economy.
Last Offered Terms Course Name SU Credit
Spring 2006-2007 Marketing Strategy 1.5
Spring 2005-2006 Marketing Strategy 1.5
Spring 2004-2005 Marketing Strategy 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 904 Digital Marketing Strategy 3 Credits
This course focuses on how brands can reach consumer networks, build strong customer relationships and influence the digital pathway to purchase. Applying a digital marketing strategy in five steps, the course aims to provide practical examples on how products, ideas and behaviors spread and become popular. Digital advertising mix channels will be introduced and its principles will be covered. Finally, measurement and monitoring of digital marketing activities and agile marketing elements and their effects will be discussed.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Digital Marketing Strategy 3
Spring 2022-2023 Digital Marketing 3
Spring 2020-2021 Digital Marketing 3
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 905 Retail Management 1.5 Credits
The objective of this course is to introduce the broad spectrum of retailing and examine key strategic issues of retailing. Within this scope, critical critical success factors in retailing will be discussed with a strategic perspective along with financial considerations and store management issues. Main topics to be covered will be retailing strategy, merchandise management and store management.
Last Offered Terms Course Name SU Credit
Spring 2021-2022 Retail Management 1.5
Spring 2020-2021 Retail Management 1.5
Spring 2019-2020 Retail Management 1.5
Spring 2018-2019 Retail Management 1.5
Spring 2017-2018 Retail Management 1.5
Spring 2016-2017 Retail Management 1.5
Fall 2016-2017 Retail Management 1.5
Summer 2012-2013 Retail Management 1.5
Summer 2010-2011 Retail Management 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 906 Omni-channel Management 3 Credits
This course focuses on the design and management of marketing channels through which products and services are moved from their point of origin to their point of consumption. It also provides an in-depth look at today's increasingly complex channel management systems, where digital and traditional channels are integrated to offer a seamless experience for the consumer. In addition, the competition and cooperation dynamics between manufacturers, retailers, and other intermediaries are discussed.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 907 Sales Managementt 1.5 Credits
The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Sales Managementt 1.5
Spring 2022-2023 Sales Managementt 1.5
Spring 2021-2022 Sales Managementt 1.5
Spring 2020-2021 Sales Managementt 1.5
Spring 2019-2020 Sales Managementt 1.5
Summer 2015-2016 Sales Managementt 1.5
Summer 2014-2015 Sales Managementt 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 908 Advertising and Promotion 3 Credits
This course provides the student with a basic understanding of the major aspects of integrated marketing communications and promotion management. Topics covered include a advertising, sales promotion, public relations, point-of- purchase communications, interactive marketing, and personal selling.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 909 Big Picture Strategic Marketing 1.5 Credits
The Big Picture is designed to integrate strategy development and tactical execution to maximize the efficiency of marketing investments by forcing a focus on intervening marketing metrics. The framework seeks to identify the fundamental relationships linking the target customer, the benefits that customer seeks, the behavioral change resulting from a change in beliefs, and the financial impact of specific behavioral changes. The course objective is to provide a structured approach to strategic marketing problems via a rigorous analytical integrated framework. Participants implement the framework in different market settings using simulation and live case analysis.Upon successful completion of the course, the student should be able to: -Assess the competitiveness of brands and the strategic gaps
Last Offered Terms Course Name SU Credit
Spring 2016-2017 Big Picture Strategic Marketing 1.5
Summer 2015-2016 Big Picture Strategic Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 910 Data Insights for Marketing 3 Credits
This course is designed to provide students with applied knowledge on the use of analytical tools and methodologies for marketing decision-making. The course also aims to improve analytical skills and knowledge of the students. Finally, the course will discuss how to integrate big data processing, machine learning, artificial intelligence, and algorithms into marketing processes.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 911 Marketing Analytics 3 Credits
This course is designed to provide students with applied knowledge on the use of analytical tools and methodologies for marketing decision-making. The course also aims to improve analytical skills and knowledge of the students. Finally, the course will discuss how to integrate big data processing, machine learning, artificial intelligence, and algorithms into marketing processes.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 6 ECTS (6 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 919 Trade & B2B Marketing 1.5 Credits
Although the majority of the market is B2B, marketing discipline is basically interested in B2C. B2B marketing focuses on fewer customers, sells with bigger lots & has a longer sales cycle. We will focus on characteristics & methods of B2B marketing. Working with sectors & verticals, adopting a UBP approach rather than a USP approach, relationship marketing are basic differences that will be discussed. Since auctions are won or lost at auction requirements preparation stage, a longer view will be explained for the marketing process. We will discuss Trade marketing which will mainly focus on selling to Retailer channels.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 Trade & B2B Marketing 1.5
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 951 International Marketing Strategy 1.5 Credits
This course aims to familiarize graduate students with the principles and complexities of developing and executing marketing strategies in the global business environment. It is a problem-solving-oriented course designed for Executive MBA students who expect to undertake challenging marketing assignments. In a nutshell, the objective of the course is to present a systematic application of strategic marketing in the global environment. The focus of the course is on the formulation of comprehensive marketing strategies. While the course focuses on North American, Japanese and European multinationals competing in global industries, it also pays special attention to globalizing emerging economy firms. The course is designed for students to develop a critical appreciation of the forces, both external and internal, that are increasingly shaping the marketing function in the global economy in order to recognize, analyze, and evaluate marketing problems encountered in global business operations.
Last Offered Terms Course Name SU Credit
Spring 2023-2024 International Marketing Strategy 1.5
Spring 2020-2021 International Marketing Strategy 1.5
Spring 2019-2020 International Marketing Strategy 1.5
Spring 2018-2019 International Marketing Strategy 1.5
Spring 2017-2018 International Marketing Strategy 1.5
Spring 2016-2017 International Marketing Strategy 1.5
Summer 2015-2016 International Marketing Strategy 1.5
Summer 2014-2015 International Marketing Strategy 1.5
Summer 2013-2014 International Marketing Strategy 1.5
Summer 2012-2013 International Marketing Strategy 1.5
Summer 2011-2012 International Marketing Strategy 3
Summer 2010-2011 International Marketing Strategy 3
Summer 2009-2010 International Marketing Strategy 3
Summer 2008-2009 International Marketing Strategy 3
Summer 2007-2008 International Marketing Strategy 3
Summer 2006-2007 International Marketing Strategy 3
Summer 2005-2006 International Marketing Strategy 3
Summer 2004-2005 International Marketing Strategy 3
Prerequisite: __
Corequisite: __
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 953 Consumer Behavior 1.5 Credits
Consumer behavior (CB) is the study of consumers' responses to products and services and the way products and services are marketed. Managers who really understand their consumers can develop effective and efficient marketing strategies and programs that foster sustainable competitive advantages for their firm. This course is designed to focus on how consumers acquire, remember and use information about products and services, their decision making process and how these and other CB concepts can be used by managers to develop effective strategies and implementations. The format of the course will be a combination of lectures, in-class case discussions and assignments.
Last Offered Terms Course Name SU Credit
Summer 2014-2015 Consumer Behavior 1.5
Summer 2013-2014 Consumer Behavior 1.5
Summer 2004-2005 Consumer Behavior 3
Prerequisite: __
Corequisite: __
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 955 Managing Marketing Performance 3 Credits
The course presents an integrative examination of industrial marketing. It reviews the environment of industrial marketing and examines each of the major types of industrial customers. Evaluating the organizational buying process, assessing marketing opportunities, analyzing marketing interface with manufacturing research and development and reviewing the marketing mix are part of the course discussion. Through case analysis, the students examine techniques for evaluating industrial marketing strategy and performance by utilizing marketing control systems and marketing profitability analysis.
Last Offered Terms Course Name SU Credit
Summer 2005-2006 Managing Marketing Performance 3
Summer 2004-2005 Managing Marketing Performance 3
Prerequisite: __
Corequisite: __
ECTS Credit: 9 ECTS (9 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 957 Pricing and Revenue Management 1.5 Credits
Pricing is one of the most powerful levers a company can use to affect revenues and profits. It is also the least understood. Revenue management (RM) is the art and science of price-driven profit optimization. The objectives of this course are to teach how to identify opportunities for dynamic pricing and revenue management, and diagnose profitable applicability for a specific business or industry; tactical tools and frameworks for implementing RM principles; providing decision support in various industries; and examples of current RM practices in various industries.
Last Offered Terms Course Name SU Credit
Fall 2016-2017 Pricing and Revenue Management 1.5
Fall 2015-2016 Pricing and Revenue Management 1.5
Summer 2013-2014 Pricing and Revenue Management 1.5
Fall 2013-2014 Pricing and Revenue Management 1.5
Summer 2012-2013 Pricing and Revenue Management 1.5
Summer 2011-2012 Pricing and Revenue Management 1.5
Summer 2010-2011 Pricing and Revenue Management 1.5
Summer 2009-2010 Pricing and Revenue Management 1.5
Summer 2008-2009 Pricing and Revenue Management 1.5
Summer 2007-2008 Pricing and Revenue Management 1.5
Summer 2006-2007 Pricing and Revenue Management 3
Summer 2005-2006 Pricing and Revenue Management 3
Prerequisite: __
Corequisite: __
ECTS Credit: 4 ECTS (4 ECTS for students admitted before 2013-14 Academic Year)
General Requirements:
 
MKTG 963 Corporate Social Responsibility 1.5 Credits
This course aims to provide students about the evolution of the concept of corporate social responsibility (CSR), the international diversity in the philosophy of CSR, current marketing approaches about the impact and possible future aspects of CSR. It analyzes the motivations and effectiveness of CSR in the field of marketing and reviews perspectives on the relationship of CSR with the current social and economic issues. In this course, sustainable practices of CSR principles are discussed through cases.
Last Offered Terms Course Name SU Credit
Prerequisite: __
Corequisite: __
ECTS Credit: 3 ECTS (3 ECTS for students admitted before 2013-14 Academic Year)
General Requirements: